About

Black Joy Ave is a social impact streetwear brand bringing you the latest in fashion and all things Black Joy. Our mission is to shift the narrative around what it means to be Black in America through the power of representation, storytelling, and social action. We counter the stories of mainstream media that continue to portray Black people as criminals, convicts, and "less-than" human beings. When in reality, we are scientists, actors, humanitarians, and global changemakers. Black Joy Ave is more than a brand, It's a movement! And on our street it aint "Nothing but Good Vibes".